[Complete Guide to SEO] Everything about SEO

A Complete Guide to SEO:

SEARCH ENGINE OPTIMIZATION:

SEO is an abbreviation that stands for
“Search Engine Optimization”. SEO is following natural metrics and google algorithm to improve ranking in search engine. This could be done by collecting excellent backlinks, provides valuable content to users, and proper pages optimization on search engines. By technically optimizing the web page so that the content can be understood and evaluated, your site will be displayed at the top when keywords are searched by search engines such as Google and Yahoo.

Why SEO ?

If you want to attract new visitors and potential customers to your website via search engines, you have to optimize your website accordingly you have probably heard some half-truths about search engine optimization / SEO. On this page, I’ll give you an overview of the topic so you understand how – and most importantly, why – SEO works and how to properly approach this important topic.

Since I’ll start with the basics, here is an overview so that you can jump straight to the topics that are more interesting to you if necessary:

A complete Guide to SEO

  • SEO, SEA, SEM
  • Off Page Optimization
  • On Page Optimization

Let’s first briefly clarify the various terms:

SEO:

Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. The search engine optimization is practice to appear on top results of Google SERP and to aimed for specific search terms (keywords) to the search engines as possible far forward in the organic results.

SEA:

Search Engine advertising

The search engine advertising (SEA = Search Engine Advertising) deals (also called PPC = Pay Per Click, that pay per click) with the shifting of paid advertising, both in search engines (i-e for certain keywords) as well as on third-party sites (with text – or banner ads). The best-known example of this is Google AdWords.

SEM:

Search Engine Marketing

Search engine marketing (SEM = Search Engine Marketing) is actually the generic term for the two disciplines (SEM = SEO + SEA), but is also very often used synonymously with SEA.

We focus here on search engine optimization, which is basically divided into two disciplines:

On Page and Off Page Optimization

As I said: SEO is not paid advertising. SEO makes sure that potential customers can find your information as easily as possible when they search for it on Google.

A Complete Guide to SEO :

Here we’ll On Page and off page SEO optimization.

On Page SEO:

On page is based on few factors like content optimization, H1, H2, H3, H4 & title tags, keyword research, website optimization, Speed and user friendly interface.
Keyword research is a practice of checking keyword search volume and difficulty level.
First identify your topic like what will be your niche or domain in which you are going to work. After selecting topic do keyword research. Ahref and Semrush are most popular keyword research tool. Google keyword Planner is also a great tool for keyword research. If you are a beginner go with a low competitive and high search volume keyword. Chose one main keyword having high search volume with some supporting low search volume keyword. Once done, optimize the article with targeted keyword. Identify the user intent behind that keyword.
Optimize title tag and other meta tags.
Chose light and user friendly theme. Make content more interesting and informative. Decrease your website load time so that user won’t go back.

Complete Guide to on page SEO , follow this post.

How to perform on page SEO?

Off Page SEO:


Off page SEO is not implemented directly on your website’s pages so it is not on page SEO but rather off page SEO.

Off Page SEO includes links created to your website and any mentions or citations of your brand on another website meaning it is done off page in order to be able to improve its rankings and authority.
Main purpose of off Page SEO is to get more backlinks from high authority and quality sites for personal website. When another website link to your website it is called as backlink. More the backlinks will be more will be the traffic and authority of site. And Google prefer to rank these sites more profoundly.

How to perform offpage SEO

Types of Backlinks

  1. Web 2.0 Backlinks
  2. Guest posts
  3. Blog comments
  4. Social Bookmarks
  5. Contextual Backlink

[Guide] Creating High Quality 90 + DA Do Follow Web 2.0 Backlinks:

Purpose of SEO:

The purpose of SEO is not just to make web pages appear higher in the search.

As a search engine measure, high-ranking display is only one entrance for attracting customers to the Web, and SEO is successful only when it ultimately leads to the achievement of conversion (CV), which is the ultimate goal of the website.

Which experts are needed for successful search engine optimization (or to outsource SEO)?

How search engine optimization (SEO) works & what are the 3 basic rules for successful :

First a little context on the topic of search engines (by which I mean Google in particular, although there are still some alternatives with Bing & Yahoo ).

List of 90 + DA Do Follow Web 2.0 sites:

Why SEO is so Important:

● 93% of all trips on the Internet start with a search engine

● Google has a 96% share of the search engine market and thus this fact holds the monopoly

● 87% of users never leave the first page of search results

● 86% of users prefer the organic search results over the paid AdWords ads

Cons & Pros of SEO

3 Basic Rules of SEO:


The 3 basic rules for successful search engine optimization can actually be reduced to 3 simple basic rules :

The 3 basic rules for successful search engine optimization:

  1. The content :
    You offer a lot of relevant and helpful text content, because that’s what Google wants to offer its users in search results. Getting second-rate (not to say bad) content to the top of Google is like riding a dead horse: You can wait a long time to arrive (and beware: by far not all SEO agencies have understood this concept).
  2. The website & keyword optimization (= OnPage optimization):
    The text and the page are optimized for the desired keyword so that Google also knows for which topic the created content is relevant. And the website itself is fast and responsive .
  3. The link building :
    As many high-quality backlinks pointing to the page, and it is shared in social networks. This is how Google sees that your content is actually well received by real people and will rank higher in the search results and show more visitors. If these rules are adhered to, long-term success will also set in without having to worry about penalties from short-term Google updates such as Panda, Penguin or Hummingbird. Only bad content that tries to cheat one’s way is punished.

That’s it ! That was A Complete Guide to SEO.

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